I am a stay at home mother of two growing boys, so I am always looking for ways to save money. The very first time I used the Koupon Keeper the amount of money that I saved at the checkout, paid for the Koupon Keeper itself. I was amazed and obviously very happy. This product is extremely helpful and holds everything so I don't even have to bring my purse into the store with me and worry about someone stealing my purse. I have five sister in laws and I have bought one for each of them